Arthur Meidan: Marketing Financial Services

Marketing Financial Services


Description

Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.

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Author: Arthur Meidan
Number of Pages: 344 pages
Published Date: 28 Feb 1996
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9780333550038
Download Link: Click Here
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